High Tech Security Firm Uses Graphable and Domo Analytics to Improve Account Planning Efficiency

The Challenge

The problem of disparate systems causing disruption to the efficiency of the workforce is not new, and it is only growing as an issue facing organizations today. Historically companies have attempted to solve this issue by adopting expensive company-wide ERPs, only to find that while it often can drive efficiencies for the business as a whole, for individuals and teams, it is impossible to account for all their needs in a single system like an ERP. Often-times within those same organization’s departments and teams, they end up implementing a “best-of-breed” software solution such as a CRM or financial planning tool to augment the ERP’s capabilities. And while this is helpful, it just leads to further fragmentation in the organization, and the continued multiplying of systems required to execute one’s daily job.

The size of the challenge is expanding along with the increases in volumes of data, and the accompanying software tools that spring up to help manage and interact with that data. For example, it was widely estimated that in 2018 that there was approximately 33 zettabytes of data globally. In 2022, that estimate is near to 97 zettabytes. IDC now estimates that by 2025 it will reach 175 zettabytes, 61% growth since 2018 levels.

As with happens so often today across enterprises, this company’s sales teams were experiencing sometimes significant disruption having to bounce back and forth from system to system. They were having to navigate across their CRM and analytics, ensure that the data was accurate and then they were having to combine their data in the form of disconnected plans in Powerpoint. It introduced obvious inefficiencies not to mention frustration to the employees, especially for salespeople who always prefer to be selling as opposed to preparing reports.

The Solution

Central to solving this particular challenge is being able to leverage a platform that can seamlessly combine application and analytics data of record in a single, easy-to-use app interface. To accomplish this, the company turned to Domo  for that platform, and to the Graphable and Domo teams to implement it in what has led to a strong partnership for all.

By combining the capabilities of the industry-leading Domo analytics and apps platform, along with Graphable’s and Domo’s unique skills around data integration, the Domo platform and custom Domo app building, the company found the perfect fit for their critical requirements for unencumbering the sales teams from needless activity.

Domo was recognized as the right fit because of the platform’s unique focus on analytics, its industry-leading data integration capabilities with over 1,000 connectors available to common systems, and with its unique focus on data and intelligent apps. All this, along with a “consumer design focus” as Gartner describes it, which uniquely elevates usability and adoption, enabled the company to create a new environment in which their salespeople can flourish.

The Graphable/Domo consulting team initially worked with Domo services and company experts to craft the optimal approach to using the Domo custom app capabilities. Once in place, the company’s team has successfully ramped their teams for using it in production. This process highlights what has become an unusually productive partnership, bringing together the company’s deep domain expertise with Graphable and Domo’s app and data integration expertise.

Check out additional Domo use cases.

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