Domo Analytics logo - What is Domo Analytics

What Is Domo Analytics? Complete Guide

Domo is a leading analytics/BI, data and intelligent apps platform. Created in 2010, Domo is the first cloud-native platform in this space. Founded with the idea of being able to run your business from laptop or phone, Domo handles all aspects of analytics a business needs. From raw data on the backend to insightful reports for all users, Domo enables companies to get the most value from their data and make better business decisions.

In our experience, Domo is the most valuable and effective analytics platform available. In this article, we discuss why Domo is such a strong performer in the space and explore its specific capabilities and advantages. 

What Is Domo Software and Why Is It Valuable?

When we talk about Domo software, we're referring to the cloud-native Domo Analytics platform. When Domo first launched, it was radically ahead of other vendors by starting out cloud only*. Early on, this was somewhat of a disadvantage as cloud was fairly new and still taking root. However, in the last 5+ years, its cloud-only platform has become a significant advantage. Other vendors have struggled to create reliable, intelligible cloud offerings that do not cannibalize and disrupt their on-prem business models. 

By starting in the cloud, every bit of Domo’s development has leveraged cloud-native approaches and technologies in a single solution. Its inherent compatibility with the cloud leads to Domo's ease of use. There are no fragmented bits of capability cobbled together. Rather, Domo has developed a single, seamless set of capabilities in a cloud-only environment.  

domo analytics graphic - what is domo analytics?


Suitable for both enterprise and small businesses, Domo has a deep set of features across the full stack of requirements for security, governance, dashboarding, reporting and data science, all in a collaborative setting. With over 1,000 platform API connectors and connectors for on-premise databases, Domo can pull in data from any source. Paired with a low-code / no-code environment for creating analytics content and custom analytics apps, Domo’s speed of deployment is a significant advantage over competitors in the space.  

Need help deciding if Domo is right for you? Learn more about our data analytics consulting services and schedule some time to speak with one of our experts. 

*There are unique hosted Domo solutions for certain client requirements. These clients still benefit from the cloud architecture, hosted within certain acceptable zones. 

Domo Analytics Capabilities

The image below outlines Domo's key features. These features are broadly grouped into several areas that offer distinct value for businesses.

domo analytics capabilities map showing data integration BI and app framework

The Top Analytics Tools Today

This is a mature space that has gone through decades of evolutionary stages. Domo is generally the easiest analytics platform to use, with the fastest time to value, optimal performance and scalability when compared to its peers.  

Below, we have grouped the top vendors into "Traditional BI" and "Modern Analytics". These are drawn from the Gartner Magic Quadrant and ranked by Graphable in order of value to the business.  

Modern Analytics

  • Domo
  • Qlik
  • Tableau (Salesforce)
  • Looker (Google)
  • Sisense

Traditional BI

  • Power BI (Microsoft)
  • Cognos (IBM)
  • Business Objects (SAP)
  • Microstrategy
  • Oracle BI

Domo Analytics Pricing

Domo offers paid SaaS pricing plans to fit both enterprises as well as small and medium business customers. Pricing is credit based, with all features enabled and unlimited users. Start for free with 300 credits a month, and scale with confidence as you grow. For more detail, learn about Domo's consumption model pricing Also check-out our Domo pricing overview. 

Principal Domo Analytics Features

  1. Data apps / workflow apps: Bring your data to life with apps. Utilize a pre-built one from the app store, build with low-code, or develop with full programming language to create workflows, data collections, user stories and more. They're also embeddable. 
  2. Reporting and dashboards. Domo boasts over 150 chart types, 7,000+ custom map options, drag-and-drop ad hoc analysis and content creation, shareable custom calculations and easily deployed dashboards. 
  3. Connect data. Domo has more than 1,000 pre-built cloud and on-prem connectors, custom connections through APIs/SDKS/Webhooks, multi-cloud, federated data, partitioned connectors, secured write-back and more. 
  4. Data transformation. Magic ETL (drag-and-drop ETL flows), SQL dataflows (coded data flows) and interactive dataset views are always available. It also has data science studio, automated machine learning, visual/realtime and interactive instance catalogue, and more. 
  5. Embedded analytics. Domo Everywhere (which is the Domo embedded analytics solution, a.k.a Domo embed), is an industry-leading set of capabilities for the important embedded analytics use case. Notably, it has full-featured capabilities available and deploys appropriate security across even large-scale use cases. 
  6. Mobile. To this day, mobile has been an afterthought within the analytics space. Domo is the only vendor that has treated mobile as a first-class UI citizen from the very beginning. This is one of many reasons Domo is the only vendor with close to 500 CEOs using its platform and mobile app every day to run their businesses. 
  7. Data science. Domo has taken a refreshingly common-sense approach to deploying data science with its data science suite for organizations. This creates a context where more users can both deploy and consume AI/ML content and capabilities than ever before. 
  8. Security and governance. Domo's security and governance features include data lineage, flexible security (from FGAC to content-based security using Domo PDP), trusted attributes, UI and/or API-based user management options, custom user groups and roles, bulk content administration, Domo stats (platform/usage stats), certified content with workflows, group access and administration, sandbox and more. 
domo analytics feature highlight connector database


domo feature tablet sales dashbaord


Top Advantages of Domo Analytics

  • Easily deployed. Most companies are used to lengthy and massively expensive analytics rollouts with a high risk of failure. Domo has shattered this norm thanks to its true single platform and consumer-centric design. It offers customizable and shareable user-defined stories that are easy to create for business users. Gartner cites "speed of deployment" as another of Domo's many advantages. 
  • High rate of adoption. Because Domo is a single, seamless platform with a consumer centric design, organizations that deploy Domo experience high rates of adoption from the CXO down. 
  • Collaboration. Users can access in-context chat, user profiles, projects, tasks, scheduled content and more. 
  • Performant. Whether you need normal queries on smaller data sets or queries that return hundreds of millions of rows, Domo performs without the many workarounds or expensive infrastructure required by other vendors. 
  • Scalable. Domo is one of the largest cloud data users in the world. Currently, the platform queries over 100 trillion rows of data every day. Domo’s pricing plans and transparent design allows your analytics to grow with your business.  

When to use Domo

What is Domo used for? While Domo is a good fit for most analytics use cases, a small set of common examples are below:
Check out more Domo resources from Graphable. or watch our Domo Demo Video.

Domo Customers

With more than 2,000 customers, Domo supports some of the most well-known commercial brands, including:

Domo Customer - Rakuten Marketing
Domo Customer - Randstad Sourceright
Domo Customer - Apria
Domo Customer - Shark Ninja
Domo Customer - Titleist
Neo4j Customer - Goodwill Industries of Central Indiana
Domo Customer - La-Z-Boy Inc.
Domo Customer - Telus
Domo Customer - The National Geographic Society
Domo Customer - eBay
Domo Customer - Univision
Domo Customer - Zillow
Domo Customer - ESPN
Domo Customer - IDG Communications, Inc.
Domo Customer - DHL
Domo Customer - Unilever
Domo Customer - NBA

Source: - all logos are Domo customers (not Graphable customers), and each logo is clickable and linked to the Domo source case study in which the logo is used.

  • eBay
  • Walmart
  • Cisco
  • Citibank
  • HP
  • The National Geographic Society
  • Verizon
  • US Army
  • Vanguard
  • Microsoft
  • IBM
  • Thomson Reuters
  • Airbus
  • Orange
  • AT&T
  • Caterpillar
  • Volvo Cars
  • Comcast

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