Director of Marketing

We are relentlessly pursuing the goal of creating vibrant, healthy and rewarding culture here at Graphable, all in the context of a 100% remote work environment. Because we don’t have the chance to interact around a traditional office, we work hard to create opportunities to grow our relationships and cohesiveness as a team through various means, including regular virtual “pubs” where we all get together at the end of a workday and shoot the breeze over a beer or your beverage of choice, as well as other forums such as our annual in-person team get-togethers.

To guide the unusually fast growth of our company, we are all committed to our well-documented and regularly shared purpose statement which is:

Delight our clients through unusual excellence.

• (60%) [TOP PRIORITY] Fill top of funnel with qualified leads (including top of funnel check-ins/hackathons)
• (15%) SEO Focus/Content management (identify and manage content sources such as consultants, webinars etc, stewarding/scheduling and publishing content)
• (10%) Marketing partner management
• (10%) Field marketing efforts (e.g. partner marketing activities, events etc)
• (5%) Develop, maintain and evolve annual marketing plan based on ROI

Required Skills of Skill Equivalents

• Domo (L1 certification required after joining)
• General tools: Hubspot, Microsoft Dynamics CRM, ZoomInfo, LinkedIn, MSOffice
• Social media: Hootsuite, Linkedin, Youtube, Twitter, Facebook
• Ad tools: Google Adwords, Bing Ads, LinkedIn Ads, Youtube Ads, Twitter Ads, Facebook Ads
• Measurement tools: Domo, Google Analytics

Required Soft Skills 

• Intuit and navigate context/relationship nuances and sensitivities internally and with partners and customers
• Identify the optimal set of activities in this context to deliver on metrics
• Aggressively qualify leads to optimize time
• Proactively navigate/answer obvious and hidden objections to overcome as early as possible in sales cycles
• Self-starting, organized, and capable of driving forward even in lean times

Responsibilities in the Context of Graphable Company Values

Excellent:

• Keeping CRM leads 100% up-to-date every day (X minutes a day to update)
• Keeping pipe stocked with leads and MQLs to meet targets
• Highly responsive both internally and externally (slack, email, phone)
• Accessible/available during key business hours
• Go above and beyond internally and externally
• Everything we do connects to and supports our goals

Focused:

• Blocks time for deep work/prospecting and other key work categories
• Does not lose focus on certain marketing activities at the expense of others

Quietly Confident:

• Clear, confident but respectful/humble communicator
• Illustrate confidence, be right, be quiet about it, march on

Always Learning:

• Seek and thrive on feedback
• Always improving knowledge around marketing success
• Always learning more about the technology and capabilities Graphable sells and delivers
• Always learning how to become more and more independent in this environment

Team Focused:

• Markets only that which we can deliver (through teaming/collaboration with tech resources)
• Utilizes internal and partner resources sparingly/judiciously
• Considerate, ethical, hard-working
• Strive to act for the greater good of the team

• Excellent - Set a higher standard and continuously refine.
• Focused - Ensure everything we do contributes to company goals.
• Quietly Confident - Demonstrate confidence. Be right, be quiet about it, march on.
• Always Learning - Seek and thrive on feedback. Failure is an opportunity. Deepen current expertise. Gain new expertise.
• Team Focused - Be considerate, ethical, hard-working, value diverse perspectives. Care personally. Challenge directly.®

• Minimum 40+ hours per week of logged time (various marketing activities, OOO time etc)
• Meet or exceed marketing growth targets
• Meet or exceed quarterly and annual lead gen targets as assigned (e.g. lead targets, content release targets)
• Meet or exceed marketing lead quality targets (as ranked by sales)
• Complete any assigned MBOs (including field/partner marketing targets)
• Complete 100% of chosen/assigned quarterly rocks